Scope
The website runs on WordPress and was not part of this work. My scope was the GoHighLevel side: the lead form, the automations, the pipeline, the email and SMS follow-up, and the tracking.
Why that split matters
A quote form is the cheapest part of a lead system and the least important. What decides whether a lead becomes a job is what happens in the minutes and days afterwards: whether it reaches someone, whether follow-up goes out when the owner is on a job site, and whether anyone can see where a lead stalled.
That is the part I built.